Comet Social Campaign

During the World Cup 2010 Emerge were involved with creating and producing a Twitter-based social media campaign for Comet. Comet Tweety-Uppy social strategy aimed to raise the profile of Comet and to drive sales to the site for televisions, the most popular product at this time.

Launched during one of the busiest periods for selling new TVs, the object of the game was to play a virtual game of keepy-uppy. During a two-month period before and during the World Cup 2010 Comet offered incentives for the longest chain of tweets. We visualised the tweets by creating a team photo that pulled in the user’s Twitter avatar. The longest football chain ended up winning a Panasonic 3DTv. The campaign was promoted using banner advertising and email marketing. A significant rise in online purchases and sign ups was seen during the campaign.