Practice Makes Perfect!

The interactive British Medical Journal game, ‘Practice makes Perfect’ proved to be a brilliant success among medical students up and down the country. After the six week series of challenging medical related questions, the game accumulated an immense following nationwide across multiple channels.

Solely aimed at medical students the game was designed to test the knowledge of individual pupils and compete with other medical schools across the UK to ultimately win an iPad. Users could post scores on Facebook and challenge friends to the medical quiz.

We saw a 400% uplift in page impressions and user sessions per site vs that achieved on average during a traditional free trial. 5.6% of our target market actively used Best Practice as a result of this campaign.

Both the individual and medical school winners were particularly happy!