Smart digital media planning in pharma is all about optimal engagement and relevance: understanding not only ‘who’ is visiting media sites and portals, but ‘how’ they are using them and ‘what’ they want from them. So digital media planning should never be tackled in isolation from the creative content, overall marketing strategy and the technology and interactivity that can be brought to bear within the digital landscape.  Then the key is working with media owners and agencies to find the most innovative, engaging and relevant and measurable ways to put your content and messaging in front of your audiences.

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Space and Time welcome a new starter in the PPC team this week. Andrew McLoughlin has joined as a PPC Executive in the Manchester office.

Head of Paid Search, Steve Harrington comments, “We’re really excited to have Andrew join the team. Andrew is a graduate of Digital Marketing & Communications (a degree that wasn’t around when I left Uni – which makes me feel really old!), and as part of his degree he spent a year working for MediaVest as a PPC Assistant.”

Due to Refreshed Membership’s growing client base they are also welcoming a new starter to their team today. Tom Wickham will be joining as a Technical Account Executive bringing his design build skills gained from his degree in Interactive Media Production at Bournemouth University to the team.

Peter Jackson says, “I am sure that Tom will enjoy working with his first client, the Independent Publishers Guild, implementing the great designs created by the Emerge digital design team.”

The team at Google Analytics have been busier than ever recently, and one of the many new reports they’ve launched over the past few months is the Site Speed report.  This report allows site owners to analyse individual page load performance.  The Site Speed reports have recently upgraded with increased metrics (such as speed breakdowns of server response and page redirection), so now site owners can understand in further detail users’ experience of the site and improve its performance.

With more features than ever, navigating your way round Google Analytics can be confusing and with an estimated 80% of businesses not using it effectively, they are missing out on understanding how to increase their website’s profitability.

To fix this problem, Refreshed Media, the Bournemouth based digital marketing agency, have launched a Google Analytics training and consultancy package for under £500 which offers businesses the opportunity to have their Analytics account configured correctly. The package also includes a 2 hour training session showing how to set up the right reports and evaluate the effectiveness of online marketing to improve return on investment.

Head of Search & Analytics Adrian Durow commented “2011 was the most exciting year for us Google Analytics geeks, with more features launched than ever before.  But that’s bad news for business owners and marketing managers who are not keeping up with the changes.  I’m excited about our new Analytics package as it’s helping these companies fully understand their website’s performance and make the right decisions to improve.”

To book the Google Analytics package call Adrian Durow on 01202 414101.

Refreshed Media are part the Emerge, a £40 million media, marketing and communications group operating in traditional, digital and online disciplines across a range of markets.

Bringing the Manchester PPC contingent to a total of four search professionals, Andrew’s hiring represents the most recent stage in a remarkable growth, which has seen the office’s search offering grow from nothing to a fully-fledged team over just eleven months. Andrew joins the firm having cut his search teeth at MediaVest Manchester, working across the gaming, insurance and travel sectors.

Sian’s position is also a newly created role, growing the media team in Manchester to a total of seven. Sian joins the company from a freelance marketing role, but has also previously worked in a marketing position with the Manchester Evening News and in a media role at MediaVest.

Refreshed Media are part of Emerge, a £40 million media, marketing and communications group operating in traditional, digital and online disciplines across a range of markets.

The primary duties of your role will include:

1)      managing your client base with the following objectives:

(a)    building a strong relationship with your points of contact, and growing new relevant contacts within that company where applicable

(b)   putting together digital strategies for your clients and becoming their authority on all things digital

(c)    identifying, quoting for and signing new business with your clients

(d)   briefing in signed work to the studio

(e)   ensuring smooth delivery of all projects and excellent client satisfaction

2)      contributing towards a team monthly and quarterly target

3)      responding to inbound opportunities, putting together high level pitches and pursuing these to closure

4)      other tasks which may reasonably be assigned to you

In return we will offer an excellent working environment, a competitive salary, generous pension scheme, eye care and dental care.

This is an exciting opportunity to join a growing company and progress your career. Refreshed Media are part of Emerge Group, a £40m media, marketing and communications group operating in traditional, digital and online disciplines across a range of markets.

Please send your CV to sarah@refreshedmedia.com

Refreshed Direct was created with the intention of doing just that. It provides the highest quality B2B and B2C data to people so they can reach their target audience cost effectively and accurately whilst saving time and money. This is reflected in the website where users can immediately access data and get instant counts and costs online at a time to suit them.

Recent additions to the data available to buy include email, mobile and landline telephone numbers. In a world where client loyalty is no longer guaranteed and marketing spend is being scrutinised to make sure waste is avoided at all costs, targeting and relevance are critical to the success of any marketing campaign.

Jane Fisher, who heads the company, said “We understand that relevance is the key to direct marketing. We therefore have over 39 million data records consisting of email, postal, landline and mobile telephone numbers, with 6 different segmentation models and over 400 different variables to filter down to client’s exact requirements. This makes sure their products are placed in front of people who are more likely to respond or interact with their brand.”

Whether it is purchasing, cleansing or profiling data to find more of the same, adding appends to data to help monitor response, or sending personalised email marketing, Refreshed Direct can help you deliver relevant content to your customers and keep them engaged.

Head of Refreshed Direct - Jane Fisher - DMA Young Spark Award Winner

Refreshed Direct is part of Emerge, a £40m media, marketing and communications group operating in traditional, digital and online disciplines across a range of markets.

This piece was published in Beyond Binary, a digital supplement for PME magazine in January 2012, and is based on a piece that was originally published in PM Group’s Directory of Advertising, Branding, Creative and Digital Agencies, Volume 37.

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PA Life briefed Refreshed Membership to create a bespoke website using the Refreshed Membership platform that provided their market with the latest work and lifestyle news and feature, as well as a platform for PAs and EAs to interact and network. PA Life also wanted the website to act a platform to promote brand extensions and drive subscribers to the website.

The resulting website meets that brief, providing PA Life with a website that will allow PA Life to extend their current print offering to a digital platform- a critical factor in the survival of publishers as digital continues to dominate.

David Quainton, Editor of PA Life, is delighted, “The site looks great and is usable from our point of view and also from the user’s point of view.” He also goes onto comment, “The Refreshed Membership team has been excellent, tinkering with development throughout and coping with constant small changes and requests from our side. We’re looking forward to developing the site with Refreshed Membership further over the coming months and dominating our particular market.”

Refreshed Membership is excited to deliver a project of this size and the PA Life website marks the first in a number of projects to be launched over the coming months.

Refreshed Membership is part of Emerge, a £40m media, marketing and communications group operating in traditional, digital and online disciplines across a range of markets. They specialise in delivering fully integrated online systems to run and manage membership organisations.

The PA Life website can be viewed at: www.palife.co.uk

Space and Time are now operating from their new Midlands office. The office is headed up by David Geary, who will be joined by Joe Alexander, currently an account manager at McCann Erickson with experience in automotive, trade and retail sectors. Alex Walker completes the Midlands account management team.

The final piece of news – Space and Time are delighted to announce that they are now doing the media planning and buying for clients of Young Philips, which includes The Westminster Collection, Away Resorts and Worldwide Leisure Group. Kimberly Hawkins and Danny Phillips who are currently based in sister company, Thinking Juice’s offices, will be handling the account.

Our media division is going from strength to strength building upon our offering as a truly integrated agency. Peter Jones, MD (Chairman) of Space and Time explains that the Emerge Group “can now offer our collective clients an unparalleled force in terms of rate performance across the entire media landscape.”

Space and Time is part of Emerge, a £40 million media, marketing and communications group operating in traditional, digital and online disciplines across a range of markets.

Lee joins the team having previously worked at Castle Cover (Ageas) where he was responsible for digital campaign management and website development. He also brings extensive experience on both agency and client side having held previous roles in marketing and digital account management.

Lee describes himself as being driven and efficient at work, but very laid back and disorganised at home. He is also a self-declared film junkie with a love of 80’s films such as Labyrinth and The Goonies.

Managing Director Simon Melaniphy commented “We are very excited at Lee joining what is now an even stronger account management team.   With great success in his previous role, and strong understanding of lead generation, direct marketing and analytics, he brings an extra dynamic to the team and is being well received by his clients.

Refreshed Media is part of Emerge, a £40m media, marketing and communications group operating in traditional, digital and online disciplines across a range of markets.