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Blog: Refreshed Wellbeing
23rd Mar 2012
Q&A with Refreshed Wellbeing’s Nolan Willis
Nolan Willis, Executive Creative Director at Refreshed Wellbeing, was recently interviewed about the business by specialist pharma recruitment consultancy Meet.
7th Feb 2012
Digital Campaign Planning for Pharma – the Right Time?
In an article published in PME magazine in February 2012, our Digital Media Director Jon Clarke discusses key learnings, challenges and obstacles he’s come across when planning pharmaceutical pan-European digital media campaigns.
16th Jan 2012
Social etiquette: A one-stop guide to social media channels for pharma
PM Group turned to Refreshed Wellbeing’s John Hackney and Carl Engelmarc for their top tips on how and where social media can play a role in pharma eMarketing.
9th Dec 2011
Refreshed Wellbeing hires top Executive Creative Director Nolan Willis
Refreshed Wellbeing, the two-year old fast-growing agency specialising in innovative digital communications and media strategies for healthcare, consumer health and wellbeing brands, has just appointed Nolan Willis to the new role of Executive Creative Director.
21st Nov 2011
A guide to pharma digital media planning and buying in the 21st Century
Digital media planning is a specific targeted activity to meet identified customer needs. It’s about clever and engaging ways of finding the right media opportunities, content and creative to put in front of specialised pharma audiences, whether they be rheumatologists, oncologists, nurses or patients.
3rd Nov 2011
Refreshed Wellbeing grows with two senior appointments
Refreshed Wellbeing welcomes two new senior members to its team. Becky Cawthorn-Smith joins as Client Partner and Jethro Jessop joins as Technical Director. The appointments come off the back of major pan-European digital projects for Pfizer brands including Aricept and Lipitor.
10th Oct 2011
Road to success – Digital Media Planning and Buying in Healthcare
Far from a straight road to success, planning and buying digital media for pharma is a winding and difficult journey – with potential hazards at every turn. How do you get there? With immense experience, tenacity, sensitivity and creative thinking.
6th Sep 2011
A guide to pharma digital media planning and buying in the 21st Century
The pharma world has lagged behind consumer brands when it comes to digital communications, but the gap is narrowing. What’s more difficult is finding the right agency partner to plan a successful online campaign, especially if you’re dealing with multiple countries and regions.
20th Jul 2011
Refreshed Wellbeing launch Pfizer campaign
Specialist digital healthcare agency, Refreshed Wellbeing has just launched a major digital campaign across Europe for Pfizer’s Aricept brand.