Blog: Innovation

Space and Time has made use of an innovative new medium for their work with Taylor Wimpey.

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Don’t know about you, but I get bored very quickly of typing on my iPhone. Hell, at home I’ve even bought a bluetooth keyboard for my iPhone (if you really want to know, it’s so when controlling my TV from my iPhone I can type easier! Tech overload you might say)

Well whilst we are at last in the age of mobile (how many years did industry people say THIS was the year?!), and smartphone penetration is growing rapidly, how motivated are people to interact with offline advertising when it means typing in a long URL? This is why QR codes are so important and I predict 2011 will see their widespread adoption in everything from magazine ads to travel brochures to urinal advertising. more…

I love a spot of innovation, especially inspirational experiences that make us think slightly offset. So last week I decided to take my team out on a school trip to the V&A to get inspired (pack lunches included) to the Decode exhibition at the V&A. It certainly didn’t disappoint. more…