Blog: Content Strategy

Within digital design there are many conventions which designers should be aware to help aid the user interact with the piece of design. Overtime these become best practices that many designers use as the foundations of their work, using these helps to insure that the user is at the centre of the design. Targeting the design at how the user will then interact with the site will reap the best conversions, which we find is the best way to keep our clients happy. more…

Don’t know about you, but I get bored very quickly of typing on my iPhone. Hell, at home I’ve even bought a bluetooth keyboard for my iPhone (if you really want to know, it’s so when controlling my TV from my iPhone I can type easier! Tech overload you might say)

Well whilst we are at last in the age of mobile (how many years did industry people say THIS was the year?!), and smartphone penetration is growing rapidly, how motivated are people to interact with offline advertising when it means typing in a long URL? This is why QR codes are so important and I predict 2011 will see their widespread adoption in everything from magazine ads to travel brochures to urinal advertising. more…