Refreshed Direct improves service offering with mobile data
Understanding your audience is vital and speaking to them in the way they prefer is part of the secret. Consumers want to be treated as individuals, as special and valued customers, so a structured holistic approach to DM usually brings the best response.
Refreshed Direct was created with the intention of doing just that. It provides the highest quality B2B and B2C data to people so they can reach their target audience cost effectively and accurately whilst saving time and money. This is reflected in the website where users can immediately access data and get instant counts and costs online at a time to suit them.
Recent additions to the data available to buy include email, mobile and landline telephone numbers. In a world where client loyalty is no longer guaranteed and marketing spend is being scrutinised to make sure waste is avoided at all costs, targeting and relevance are critical to the success of any marketing campaign.
Jane Fisher, who heads the company, said “We understand that relevance is the key to direct marketing. We therefore have over 39 million data records consisting of email, postal, landline and mobile telephone numbers, with 6 different segmentation models and over 400 different variables to filter down to client’s exact requirements. This makes sure their products are placed in front of people who are more likely to respond or interact with their brand.”
Whether it is purchasing, cleansing or profiling data to find more of the same, adding appends to data to help monitor response, or sending personalised email marketing, Refreshed Direct can help you deliver relevant content to your customers and keep them engaged.
Head of Refreshed Direct - Jane Fisher - DMA Young Spark Award Winner
Refreshed Direct is part of Emerge, a £40m media, marketing and communications group operating in traditional, digital and online disciplines across a range of markets.