Social etiquette: A one-stop guide to social media channels for pharma
PM Group turned to Refreshed Wellbeing’s John Hackney and Carl Engelmarc for their top tips on how and where social media can play a role in pharma eMarketing.
This piece was published in Beyond Binary, a digital supplement for PME magazine in January 2012, and is based on a piece that was originally published in PM Group’s Directory of Advertising, Branding, Creative and Digital Agencies, Volume 37.